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Misleading Claims About Tobacco Products in YouTube Videos: Experimental Effects of Misinformation on Unhealthy Attitudes

BACKGROUND: Recent content analyses of YouTube postings reveal a proliferation of user generated videos with misleading statements about the health consequences of various types of nontraditional tobacco use (eg, electronic cigarettes; e-cigarettes). OBJECTIVE: This research was aimed at obtaining e...

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Autores principales: Albarracin, Dolores, Romer, Daniel, Jones, Christopher, Hall Jamieson, Kathleen, Jamieson, Patrick
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6045787/
https://www.ncbi.nlm.nih.gov/pubmed/29959113
http://dx.doi.org/10.2196/jmir.9959
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author Albarracin, Dolores
Romer, Daniel
Jones, Christopher
Hall Jamieson, Kathleen
Jamieson, Patrick
author_facet Albarracin, Dolores
Romer, Daniel
Jones, Christopher
Hall Jamieson, Kathleen
Jamieson, Patrick
author_sort Albarracin, Dolores
collection PubMed
description BACKGROUND: Recent content analyses of YouTube postings reveal a proliferation of user generated videos with misleading statements about the health consequences of various types of nontraditional tobacco use (eg, electronic cigarettes; e-cigarettes). OBJECTIVE: This research was aimed at obtaining evidence about the potential effects of YouTube postings about tobacco products on viewers' attitudes toward these products. METHODS: A sample of young adults recruited online (N=350) viewed one of four highly viewed YouTube videos containing misleading health statements about chewing tobacco, e-cigarettes, hookahs, and pipe smoking, as well as a control YouTube video unrelated to tobacco products. RESULTS: The videos about e-cigarettes and hookahs led to more positive attitudes toward the featured products than did control videos. However, these effects did not fully translate into attitudes toward combustive cigarette smoking, although the pipe video led to more positive attitudes toward combustive smoking than did the chewing and the hookah videos, and the e-cigarette video led to more positive attitudes toward combustive cigarette smoking than did the chewing video. CONCLUSIONS: This research revealed young people’s reactions to misleading claims about tobacco products featured in popular YouTube videos. Policy implications are discussed.
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spelling pubmed-60457872018-07-19 Misleading Claims About Tobacco Products in YouTube Videos: Experimental Effects of Misinformation on Unhealthy Attitudes Albarracin, Dolores Romer, Daniel Jones, Christopher Hall Jamieson, Kathleen Jamieson, Patrick J Med Internet Res Original Paper BACKGROUND: Recent content analyses of YouTube postings reveal a proliferation of user generated videos with misleading statements about the health consequences of various types of nontraditional tobacco use (eg, electronic cigarettes; e-cigarettes). OBJECTIVE: This research was aimed at obtaining evidence about the potential effects of YouTube postings about tobacco products on viewers' attitudes toward these products. METHODS: A sample of young adults recruited online (N=350) viewed one of four highly viewed YouTube videos containing misleading health statements about chewing tobacco, e-cigarettes, hookahs, and pipe smoking, as well as a control YouTube video unrelated to tobacco products. RESULTS: The videos about e-cigarettes and hookahs led to more positive attitudes toward the featured products than did control videos. However, these effects did not fully translate into attitudes toward combustive cigarette smoking, although the pipe video led to more positive attitudes toward combustive smoking than did the chewing and the hookah videos, and the e-cigarette video led to more positive attitudes toward combustive cigarette smoking than did the chewing video. CONCLUSIONS: This research revealed young people’s reactions to misleading claims about tobacco products featured in popular YouTube videos. Policy implications are discussed. JMIR Publications 2018-06-29 /pmc/articles/PMC6045787/ /pubmed/29959113 http://dx.doi.org/10.2196/jmir.9959 Text en ©Dolores Albarracin, Daniel Romer, Christopher Jones, Kathleen Hall Jamieson, Patrick Jamieson. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 29.06.2018. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on http://www.jmir.org/, as well as this copyright and license information must be included.
spellingShingle Original Paper
Albarracin, Dolores
Romer, Daniel
Jones, Christopher
Hall Jamieson, Kathleen
Jamieson, Patrick
Misleading Claims About Tobacco Products in YouTube Videos: Experimental Effects of Misinformation on Unhealthy Attitudes
title Misleading Claims About Tobacco Products in YouTube Videos: Experimental Effects of Misinformation on Unhealthy Attitudes
title_full Misleading Claims About Tobacco Products in YouTube Videos: Experimental Effects of Misinformation on Unhealthy Attitudes
title_fullStr Misleading Claims About Tobacco Products in YouTube Videos: Experimental Effects of Misinformation on Unhealthy Attitudes
title_full_unstemmed Misleading Claims About Tobacco Products in YouTube Videos: Experimental Effects of Misinformation on Unhealthy Attitudes
title_short Misleading Claims About Tobacco Products in YouTube Videos: Experimental Effects of Misinformation on Unhealthy Attitudes
title_sort misleading claims about tobacco products in youtube videos: experimental effects of misinformation on unhealthy attitudes
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6045787/
https://www.ncbi.nlm.nih.gov/pubmed/29959113
http://dx.doi.org/10.2196/jmir.9959
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