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The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?
Video game technology is changing from 2D to 3D and virtual reality (VR) graphics. In this research, we analyze how an identical video game that is either played in a 2D, stereoscopic 3D or Head-Mounted-Display (HMD) VR version is experienced by the players, and how brands that are placed in the vid...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6054385/ https://www.ncbi.nlm.nih.gov/pubmed/30028839 http://dx.doi.org/10.1371/journal.pone.0200724 |