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Understanding the concept of health insurance: An innovative social marketing tool
Health insurance scheme is relatively new in many low to middle income countries. Awareness about and knowledge of the scheme is poor among potential beneficiaries. There are some misconceptions associated with health insurance, which contributes to its low acceptance in affected nations. The aim of...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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PAGEPress Publications, Pavia, Italy
2018
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6057724/ https://www.ncbi.nlm.nih.gov/pubmed/30079163 http://dx.doi.org/10.4081/jphia.2018.739 |
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author | Adewole, David Ayobami |
author_facet | Adewole, David Ayobami |
author_sort | Adewole, David Ayobami |
collection | PubMed |
description | Health insurance scheme is relatively new in many low to middle income countries. Awareness about and knowledge of the scheme is poor among potential beneficiaries. There are some misconceptions associated with health insurance, which contributes to its low acceptance in affected nations. The aim of this work is to present an information-education and communication concept that will serve as a social marketing tool that could enhance peoples’ understanding of the modus operandi of health insurance scheme, and as well as to demystify superstitious belief associated with it. This will contribute to a better understanding of the scheme among the people and enhance its uptake. |
format | Online Article Text |
id | pubmed-6057724 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2018 |
publisher | PAGEPress Publications, Pavia, Italy |
record_format | MEDLINE/PubMed |
spelling | pubmed-60577242018-08-03 Understanding the concept of health insurance: An innovative social marketing tool Adewole, David Ayobami J Public Health Afr Public Health Pictures Health insurance scheme is relatively new in many low to middle income countries. Awareness about and knowledge of the scheme is poor among potential beneficiaries. There are some misconceptions associated with health insurance, which contributes to its low acceptance in affected nations. The aim of this work is to present an information-education and communication concept that will serve as a social marketing tool that could enhance peoples’ understanding of the modus operandi of health insurance scheme, and as well as to demystify superstitious belief associated with it. This will contribute to a better understanding of the scheme among the people and enhance its uptake. PAGEPress Publications, Pavia, Italy 2018-07-11 /pmc/articles/PMC6057724/ /pubmed/30079163 http://dx.doi.org/10.4081/jphia.2018.739 Text en ©Copyright D.A. Adewole, 2018 http://creativecommons.org/licenses/by-nc/4.0/ This work is licensed under a Creative Commons Attribution NonCommercial 4.0 License (CC BY-NC 4.0). |
spellingShingle | Public Health Pictures Adewole, David Ayobami Understanding the concept of health insurance: An innovative social marketing tool |
title | Understanding the concept of health insurance: An innovative social marketing tool |
title_full | Understanding the concept of health insurance: An innovative social marketing tool |
title_fullStr | Understanding the concept of health insurance: An innovative social marketing tool |
title_full_unstemmed | Understanding the concept of health insurance: An innovative social marketing tool |
title_short | Understanding the concept of health insurance: An innovative social marketing tool |
title_sort | understanding the concept of health insurance: an innovative social marketing tool |
topic | Public Health Pictures |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6057724/ https://www.ncbi.nlm.nih.gov/pubmed/30079163 http://dx.doi.org/10.4081/jphia.2018.739 |
work_keys_str_mv | AT adewoledavidayobami understandingtheconceptofhealthinsuranceaninnovativesocialmarketingtool |