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Impact of World Thrombosis Day campaign

Thrombosis is an underlying cause of one in four deaths globally. The International Society on Thrombosis and Haemostasis established the inaugural World Thrombosis Day on October 13, 2014. The World Thrombosis Day campaign aims to 1) highlight the disease burden from thrombosis, 2) increase public...

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Autores principales: Wendelboe, Aaron M., St. Germain, Louise, Krolak, Barbara, Reiser, Thomas, Raskob, Gary
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6058210/
https://www.ncbi.nlm.nih.gov/pubmed/30046683
http://dx.doi.org/10.1002/rth2.12021
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author Wendelboe, Aaron M.
St. Germain, Louise
Krolak, Barbara
Reiser, Thomas
Raskob, Gary
author_facet Wendelboe, Aaron M.
St. Germain, Louise
Krolak, Barbara
Reiser, Thomas
Raskob, Gary
author_sort Wendelboe, Aaron M.
collection PubMed
description Thrombosis is an underlying cause of one in four deaths globally. The International Society on Thrombosis and Haemostasis established the inaugural World Thrombosis Day on October 13, 2014. The World Thrombosis Day campaign aims to 1) highlight the disease burden from thrombosis, 2) increase public awareness of the risks, signs, and symptoms of thromboembolic conditions, 3) empower individuals to discuss their thrombosis risk with their healthcare provider, 4) galvanize organizations across the globe, and 5) advocate for “systems of care” to prevent, diagnose, and treat venous thromboembolism and atrial fibrillation. Public health messages include: “know the risks, signs, and symptoms of blood clots,” “potentially fatal blood clots in the veins can be prevented,” “atrial fibrillation can be diagnosed by a doctor feeling one's pulse,” and “effective strategies for stroke prevention in patients with atrial fibrillation are available.” To demonstrate the public health impact of the World Thrombosis Day campaign, we measured campaign reach, size and breadth of our partner network, as well as traditional and digital media impressions. The campaign reached an estimated ≥2.3 billion people globally in 2016. As part of the World Thrombosis Day campaign, approximately 8,200 activities were held globally and our partner network expanded to ≥675 partners across 80 countries in 2016. Social media metrics reached 170 million impressions and traditional media reached 1.9 billion impressions. We appreciate and thank our partners for their contributions and encourage others to support this campaign to reduce thrombosis‐related morbidity and mortality worldwide.
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spelling pubmed-60582102018-07-25 Impact of World Thrombosis Day campaign Wendelboe, Aaron M. St. Germain, Louise Krolak, Barbara Reiser, Thomas Raskob, Gary Res Pract Thromb Haemost Online‐only Articles Thrombosis is an underlying cause of one in four deaths globally. The International Society on Thrombosis and Haemostasis established the inaugural World Thrombosis Day on October 13, 2014. The World Thrombosis Day campaign aims to 1) highlight the disease burden from thrombosis, 2) increase public awareness of the risks, signs, and symptoms of thromboembolic conditions, 3) empower individuals to discuss their thrombosis risk with their healthcare provider, 4) galvanize organizations across the globe, and 5) advocate for “systems of care” to prevent, diagnose, and treat venous thromboembolism and atrial fibrillation. Public health messages include: “know the risks, signs, and symptoms of blood clots,” “potentially fatal blood clots in the veins can be prevented,” “atrial fibrillation can be diagnosed by a doctor feeling one's pulse,” and “effective strategies for stroke prevention in patients with atrial fibrillation are available.” To demonstrate the public health impact of the World Thrombosis Day campaign, we measured campaign reach, size and breadth of our partner network, as well as traditional and digital media impressions. The campaign reached an estimated ≥2.3 billion people globally in 2016. As part of the World Thrombosis Day campaign, approximately 8,200 activities were held globally and our partner network expanded to ≥675 partners across 80 countries in 2016. Social media metrics reached 170 million impressions and traditional media reached 1.9 billion impressions. We appreciate and thank our partners for their contributions and encourage others to support this campaign to reduce thrombosis‐related morbidity and mortality worldwide. John Wiley and Sons Inc. 2017-07-08 /pmc/articles/PMC6058210/ /pubmed/30046683 http://dx.doi.org/10.1002/rth2.12021 Text en © 2017 The Authors. Research and Practice in Thrombosis and Haemostasis published by Wiley Periodicals, Inc on behalf of International Society on Thrombosis and Haemostasis. This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc-nd/4.0/ License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made.
spellingShingle Online‐only Articles
Wendelboe, Aaron M.
St. Germain, Louise
Krolak, Barbara
Reiser, Thomas
Raskob, Gary
Impact of World Thrombosis Day campaign
title Impact of World Thrombosis Day campaign
title_full Impact of World Thrombosis Day campaign
title_fullStr Impact of World Thrombosis Day campaign
title_full_unstemmed Impact of World Thrombosis Day campaign
title_short Impact of World Thrombosis Day campaign
title_sort impact of world thrombosis day campaign
topic Online‐only Articles
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6058210/
https://www.ncbi.nlm.nih.gov/pubmed/30046683
http://dx.doi.org/10.1002/rth2.12021
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