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Neuronal Correlates of Product Feature Attractiveness

Decision-making is the process of selecting a logical choice from among the available options and happens as a complex process in the human brain. It is based on information processing and cost-analysis; it involves psychological factors, specifically, emotions. In addition to cost factors personal...

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Detalles Bibliográficos
Autores principales: Schoen, Franziska, Lochmann, Matthias, Prell, Julian, Herfurth, Kirsten, Rampp, Stefan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6059068/
https://www.ncbi.nlm.nih.gov/pubmed/30072882
http://dx.doi.org/10.3389/fnbeh.2018.00147