Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

Background: An important criterion for health campaign media selection is the ability to achieve campaign awareness among target audiences. However, existing campaign exposure metrics cannot be applied across both traditional and digital media, which complicates decision making. The present study as...

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Detalles Bibliográficos
Autores principales: Pettigrew, Simone, Jongenelis, Michelle, Phillips, Fiona, Slevin, Terry, Allom, Vanessa, Keightley, Stacey, Beasley, Sarah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6060251/
https://www.ncbi.nlm.nih.gov/pubmed/30073159
http://dx.doi.org/10.3389/fpubh.2018.00196

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6060251/
https://www.ncbi.nlm.nih.gov/pubmed/30073159
http://dx.doi.org/10.3389/fpubh.2018.00196

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