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Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media
Background: An important criterion for health campaign media selection is the ability to achieve campaign awareness among target audiences. However, existing campaign exposure metrics cannot be applied across both traditional and digital media, which complicates decision making. The present study as...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6060251/ https://www.ncbi.nlm.nih.gov/pubmed/30073159 http://dx.doi.org/10.3389/fpubh.2018.00196 |