An Exploratory Application of Eye-Tracking Methods in a Discrete Choice Experiment

Background. Discrete choice experiments (DCEs) are increasingly used to elicit preferences for benefit-risk tradeoffs. The primary aim of this study was to explore how eye-tracking methods can be used to understand DCE respondents’ decision-making strategies. A secondary aim was to explore if the pr...

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Detalles Bibliográficos
Autores principales: Vass, Caroline, Rigby, Dan, Tate, Kelly, Stewart, Andrew, Payne, Katherine
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2018
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6088456/
https://www.ncbi.nlm.nih.gov/pubmed/30074879
http://dx.doi.org/10.1177/0272989X18782197

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