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Pharmaceutical Digital Marketing and Its Impact on Healthcare Physicians of Pakistan: A National Survey
Objective Digital marketing is replacing traditional marketing strategies in the pharmaceutical industry. This study evaluated multiple aspects of the use of social media by the physicians of Pakistan, the current role of digital marketing in the pharmaceutical industry, and its impact on the change...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Cureus
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6089483/ https://www.ncbi.nlm.nih.gov/pubmed/30112265 http://dx.doi.org/10.7759/cureus.2789 |