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Weekly enrollment and usage patterns in an Internet smoking cessation intervention
BACKGROUND: Previous analyses of Google search queries identified circaseptan (weekly) rhythms in smoking cessation information seeking, with Google searches for “quit” and “smoking” peaking early in the week. Similar patterns were observed for smoking cessation treatment seeking, such as calls to q...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6096301/ https://www.ncbi.nlm.nih.gov/pubmed/30135843 http://dx.doi.org/10.1016/j.invent.2017.07.004 |
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author | Welding, Kevin De Leon, Elaine Cha, Sarah Johnson, Morgan Cohen, Joanna E. Graham, Amanda L. |
author_facet | Welding, Kevin De Leon, Elaine Cha, Sarah Johnson, Morgan Cohen, Joanna E. Graham, Amanda L. |
author_sort | Welding, Kevin |
collection | PubMed |
description | BACKGROUND: Previous analyses of Google search queries identified circaseptan (weekly) rhythms in smoking cessation information seeking, with Google searches for “quit” and “smoking” peaking early in the week. Similar patterns were observed for smoking cessation treatment seeking, such as calls to quitlines. These findings suggest that smoking cessation behaviors may have a weekly rhythm that could be leveraged to improve smoking cessation efforts. AIMS: To assess whether weekly enrollment and usage patterns exist for an Internet smoking cessation intervention. METHODS: We used process data from a large, longstanding Internet smoking cessation intervention (www.becomeanex.org). Pearson's chi-squared tests were performed to identify day-of-the week differences in enrollment, first visit to site community pages, and quit date. Differences were considered statistically significant at the 1% level if p < 0.00167 due to multiple comparisons. Regression analysis was used to examine differences in engagement activity based on the day of the week a user enrolled. RESULTS: Website users (n = 69,237) were more likely to enroll on the site at the beginning of the week (Mondays and Tuesdays) (p < 0.0001). Current smokers who selected quit dates (n = 5574) preferred quit dates that came early in the week (Sundays and Mondays) compared to other weekdays (p < 0.0001). Generally, there were no significant differences in overall website utilization metrics by day of enrollment, but there were some exceptions. Use of interactive features to select quit dates, track cigarette use, and record coping strategies was generally lower for Friday/Saturday enrollees. CONCLUSIONS: Consistent with prior research, the beginning of the week appears to be a time when individuals are more likely to enroll in an Internet smoking cessation intervention and engage with its core features. Emphasizing marketing and promotional efforts during the beginning of the week could result in greater reach of Internet smoking cessation interventions. |
format | Online Article Text |
id | pubmed-6096301 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2017 |
publisher | Elsevier |
record_format | MEDLINE/PubMed |
spelling | pubmed-60963012018-08-22 Weekly enrollment and usage patterns in an Internet smoking cessation intervention Welding, Kevin De Leon, Elaine Cha, Sarah Johnson, Morgan Cohen, Joanna E. Graham, Amanda L. Internet Interv Full length Article BACKGROUND: Previous analyses of Google search queries identified circaseptan (weekly) rhythms in smoking cessation information seeking, with Google searches for “quit” and “smoking” peaking early in the week. Similar patterns were observed for smoking cessation treatment seeking, such as calls to quitlines. These findings suggest that smoking cessation behaviors may have a weekly rhythm that could be leveraged to improve smoking cessation efforts. AIMS: To assess whether weekly enrollment and usage patterns exist for an Internet smoking cessation intervention. METHODS: We used process data from a large, longstanding Internet smoking cessation intervention (www.becomeanex.org). Pearson's chi-squared tests were performed to identify day-of-the week differences in enrollment, first visit to site community pages, and quit date. Differences were considered statistically significant at the 1% level if p < 0.00167 due to multiple comparisons. Regression analysis was used to examine differences in engagement activity based on the day of the week a user enrolled. RESULTS: Website users (n = 69,237) were more likely to enroll on the site at the beginning of the week (Mondays and Tuesdays) (p < 0.0001). Current smokers who selected quit dates (n = 5574) preferred quit dates that came early in the week (Sundays and Mondays) compared to other weekdays (p < 0.0001). Generally, there were no significant differences in overall website utilization metrics by day of enrollment, but there were some exceptions. Use of interactive features to select quit dates, track cigarette use, and record coping strategies was generally lower for Friday/Saturday enrollees. CONCLUSIONS: Consistent with prior research, the beginning of the week appears to be a time when individuals are more likely to enroll in an Internet smoking cessation intervention and engage with its core features. Emphasizing marketing and promotional efforts during the beginning of the week could result in greater reach of Internet smoking cessation interventions. Elsevier 2017-07-28 /pmc/articles/PMC6096301/ /pubmed/30135843 http://dx.doi.org/10.1016/j.invent.2017.07.004 Text en © 2017 The Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). |
spellingShingle | Full length Article Welding, Kevin De Leon, Elaine Cha, Sarah Johnson, Morgan Cohen, Joanna E. Graham, Amanda L. Weekly enrollment and usage patterns in an Internet smoking cessation intervention |
title | Weekly enrollment and usage patterns in an Internet smoking cessation intervention |
title_full | Weekly enrollment and usage patterns in an Internet smoking cessation intervention |
title_fullStr | Weekly enrollment and usage patterns in an Internet smoking cessation intervention |
title_full_unstemmed | Weekly enrollment and usage patterns in an Internet smoking cessation intervention |
title_short | Weekly enrollment and usage patterns in an Internet smoking cessation intervention |
title_sort | weekly enrollment and usage patterns in an internet smoking cessation intervention |
topic | Full length Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6096301/ https://www.ncbi.nlm.nih.gov/pubmed/30135843 http://dx.doi.org/10.1016/j.invent.2017.07.004 |
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