Who Has Higher Willingness to Pay for Occupational Safety and Health?—Views from Groups with Different Public Identities and Differences in Attention

Background: Occupational safety and health issues are closely associated with the wellbeing and survival of every worker and family, as well as of society as a whole. It is a type of typical public issue and requires cooperative governance among different governing subjects. Methods: According to the questionnaire investigation on 2179 subjects with different identities, the research explored the willingness to pay (WTP) for occupational safety and health and the degree of attention, with different identities, through the difference analysis and descriptive statistical analysis. The research studied the relationship between public attention and WTP through the methods of cross-analysis, correlation analysis, and regression analysis. Results: (1) The public show a disregard attitude to occupational safety and health. (2) The public expect the government to fund and solve occupational safety and health problems rather than for themselves to pay directly. (3) Over 50% of questionnaire respondents defined occupational safety and health problems as being classified into two categories, namely, “no attention—government payment” or “no attention—refusal of individual payment”, according to the analysis. (4) The level of attention paid to occupational safety and health can significantly predict the individual income WTP, item WTP, subject WTP, and event WTP. Conclusions: This research aimed to outline the implications for the governance of occupational safety and health.