From awareness to behaviour: Testing a hierarchy of effects model on the Australian Make Healthy Normal campaign using mediation analysis

The Make Healthy Normal mass media campaign was a three-year campaign launched in 2015 in New South Wales (NSW), Australia to address community norms around overweight and obesity. It was underpinned by a hierarchy of effects model; a commonly used framework in campaigns but one that has rarely been...

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Detalles Bibliográficos
Autores principales: Kite, James, Gale, Joanne, Grunseit, Anne, Li, Vincy, Bellew, William, Bauman, Adrian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2018
Materias:
Regular Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6152809/
https://www.ncbi.nlm.nih.gov/pubmed/30258762
http://dx.doi.org/10.1016/j.pmedr.2018.09.003

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6152809/
https://www.ncbi.nlm.nih.gov/pubmed/30258762
http://dx.doi.org/10.1016/j.pmedr.2018.09.003

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