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A New Approach for Advertising CTR Prediction Based on Deep Neural Network via Attention Mechanism

Click-through rate prediction is critical in Internet advertising and affects web publisher's profits and advertiser's payment. The traditional method of obtaining features using feature extraction did not consider the sparseness of advertising data and the highly nonlinear association bet...

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Detalles Bibliográficos
Autores principales:	Wang, Qianqian, Liu, Fang'ai, Xing, Shuning, Zhao, Xiaohui
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Hindawi 2018
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6158939/ https://www.ncbi.nlm.nih.gov/pubmed/30302123 http://dx.doi.org/10.1155/2018/8056541

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