Perceived images and expected roles of Indonesian nurses

AIM: The aim of this study was to explore how non‐nurses and nurses differ regarding the perceived images and expected roles of Indonesian nurses. DESIGN: A cross‐sectional survey study METHODS: An online tool shared via email was used to collect data in March 2014, from a convenient sample of 1,228 employees of a private university located in Karawaci, Indonesia. An English/Indonesian version of the survey was developed: 19 perception items and 19 expectation items using a 5‐point Likert scale. Independent sample t tests were used to compare groups. RESULTS: One hundred and forty‐three people completed the survey; a response rate of 11.6%. Thirteen were nurses and 130 were non‐nurses. Compared with nurses, non‐nurses were less likely to agree with statements that Indonesian nurses are self‐sacrificing, provide help to others, are devoted to caring, perform housekeeping duties and are knowledgeable. Monitoring nurses' image on a regular basis is essential. A public education campaign could focus on selected positive characteristics to improve the image of Indonesian nurses.