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“You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study
Price played an important role in most purchases. Buying behavior was strongly determined by consumers' price expectations. Emotion as a research hotspot was demonstrated to be ubiquitous in marketing and influenced purchase processing as well. This study addressed interests upon whether emotio...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6182089/ https://www.ncbi.nlm.nih.gov/pubmed/30344472 http://dx.doi.org/10.3389/fnins.2018.00691 |