Data to assess the relationship between moral identity and green consumption

This Data in Brief article is for Study 1 in the manuscript # JEVP-2018-140 (“The Impact of Moral Identity on Consumers’ Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage”). It examines the association between moral identity and green consumption. The data was...

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Detalles Bibliográficos
Autores principales: Wu, Bo, Yang, Zhiyong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6187015/
https://www.ncbi.nlm.nih.gov/pubmed/30338288
http://dx.doi.org/10.1016/j.dib.2018.09.091
Descripción
Sumario:This Data in Brief article is for Study 1 in the manuscript # JEVP-2018-140 (“The Impact of Moral Identity on Consumers’ Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage”). It examines the association between moral identity and green consumption. The data was collected using a structured online questionnaire composed of measurements of moral identity, green consumption behavior, social desirability, and demographics (gender, age and financial situation) in China and United States. 259 Chinese and 282 Americans answered the questionnaire. Data was analyzed employing SPSS. Regression analysis was used as statistical tool of analysis.

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