Mediated Personalization of Executive European Union Politics: Examining Patterns in the Broadsheet Coverage of the European Commission, 1992–2016

The personalization of politics is a popular thesis but often challenged when it comes to media personalization. While previous research compared the prominence of different types of political actors across national political contexts, this article situates its research in the context of European Union (EU) politics and, thereby, studies similar reference points across countries. Its focus lies on the European Commission and its members. Personalization is conceptualized as individualization and presidentialization, respectively. The article proposes that the EU integration process provides journalists with the opportunity to report more often about individual politicians, while political developments should further incentivize journalists to personalize their news from Brussels. To test this argument, the article investigates personalization patterns in seven broadsheets from Ireland, Britain, France, the Netherlands, Denmark, Italy, and Poland. In total, 119,070 articles are analyzed by automated content analysis over a period of twenty-five years. The article finds no pan-European trend toward greater personalization of politics with respect to news coverage of EU executive politics. The findings nonetheless provide important implications for future research. The article particularly discusses the universal applicability of the phenomenon, the time frame for analysis, and journalistic styles in covering European politics.