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Targeted Versus Nontargeted Communication About Electronic Nicotine Delivery Systems in Three Smoker Groups

Background: This study used an audience segmentation and message targeting approach to identify three distinct smoker groups—Older Freedom Smokers (OFS), Reluctant Smokers (RS), and Young Enthusiasts (YE)—and examined whether an electronic nicotine delivery systems (ENDS) message targeting each smok...

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Detalles Bibliográficos
Autores principales:	Yang, Bo, Liu, Jiaying, Popova, Lucy
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2018
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6210660/ https://www.ncbi.nlm.nih.gov/pubmed/30248887 http://dx.doi.org/10.3390/ijerph15102071

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