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Data to model the prognosticators of luxury consumption: A partial least squares-structural equation modelling approach (PLS-SEM)

This article presents raw inferential statistical data that determined the impact of exclusivity, materialism, perceived quality and brand consciousness on luxury consumption. The data were collected from consumers within the Cape Town metropolitan area. A quantitative research method was used to an...

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Detalles Bibliográficos
Autores principales: Maziriri, Eugine Tafadzwa, Madinga, Nkosiville Welcome
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6214865/
https://www.ncbi.nlm.nih.gov/pubmed/30406167
http://dx.doi.org/10.1016/j.dib.2018.10.032