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The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour. Recently, an innovative and mobile applicable neuroimaging method has been proposed, namely fu...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6222120/ https://www.ncbi.nlm.nih.gov/pubmed/30443210 http://dx.doi.org/10.3389/fnhum.2018.00433 |