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Evaluating the Carrot Rewards App, a Population-Level Incentive-Based Intervention Promoting Step Counts Across Two Canadian Provinces: Quasi-Experimental Study

BACKGROUND: The Carrot Rewards app was developed as part of an innovative public-private partnership to reward Canadians with loyalty points, exchangeable for retail goods, travel rewards, and groceries for engaging in healthy behaviors such as walking. OBJECTIVE: This study examined whether a multi...

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Detalles Bibliográficos
Autores principales: Mitchell, Marc, White, Lauren, Lau, Erica, Leahey, Tricia, Adams, Marc A, Faulkner, Guy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6231836/
https://www.ncbi.nlm.nih.gov/pubmed/30148712
http://dx.doi.org/10.2196/mhealth.9912