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Examining perceptions about IQOS heated tobacco product: consumer studies in Japan and Switzerland

OBJECTIVE: To examine consumer perceptions, attitudes and behaviours regarding the heated tobacco product, IQOS, as well as to document the product’s marketing strategies to determine its potential for appealing to youth and young adults. METHOD: Truth Initiative, in collaboration with Flamingo, col...

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Detalles Bibliográficos
Autores principales:	Hair, Elizabeth C, Bennett, Morgane, Sheen, Emily, Cantrell, Jennifer, Briggs, Jodie, Fenn, Zoe, Willett, Jeffrey G, Vallone, Donna
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BMJ Publishing Group 2018
Materias:	Research Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6252486/ https://www.ncbi.nlm.nih.gov/pubmed/29764957 http://dx.doi.org/10.1136/tobaccocontrol-2018-054322

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