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The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles
BACKGROUND: Mass reach physical activity campaigns are designed to deliver physical-activity related messages to a large population across different media including print, television, radio, and websites. Few evaluations have examined the short-term effects of a mass reach campaign on participants w...
Autores principales: | , , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6258458/ https://www.ncbi.nlm.nih.gov/pubmed/30482163 http://dx.doi.org/10.1186/s12889-018-6218-7 |