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The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles

BACKGROUND: Mass reach physical activity campaigns are designed to deliver physical-activity related messages to a large population across different media including print, television, radio, and websites. Few evaluations have examined the short-term effects of a mass reach campaign on participants w...

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Detalles Bibliográficos
Autores principales:	Berry, T. R., Rhodes, R. E., Ori, E. M., McFadden, K., Faulkner, G., Latimer-Cheung, A. E., O’Reilly, N., Spence, J. C., Tremblay, M. S., Vanderloo, L. M.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2018
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6258458/ https://www.ncbi.nlm.nih.gov/pubmed/30482163 http://dx.doi.org/10.1186/s12889-018-6218-7

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