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Heroic Helping: The Effects of Priming Superhero Images on Prosociality

Two experiments examined how exposure to superhero images influences both prosociality and meaning in life. In Experiment 1 (N = 246) exposed individuals to scenes with superhero images or neutral images. Individuals primed with superhero images reported greater helping intentions relative to the co...

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Autores principales: Van Tongeren, Daryl R., Hibbard, Rachel, Edwards, Megan, Johnson, Evan, Diepholz, Kirstin, Newbound, Hanna, Shay, Andrew, Houpt, Russell, Cairo, Athena, Green, Jeffrey D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6265661/
https://www.ncbi.nlm.nih.gov/pubmed/30532719
http://dx.doi.org/10.3389/fpsyg.2018.02243
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author Van Tongeren, Daryl R.
Hibbard, Rachel
Edwards, Megan
Johnson, Evan
Diepholz, Kirstin
Newbound, Hanna
Shay, Andrew
Houpt, Russell
Cairo, Athena
Green, Jeffrey D.
author_facet Van Tongeren, Daryl R.
Hibbard, Rachel
Edwards, Megan
Johnson, Evan
Diepholz, Kirstin
Newbound, Hanna
Shay, Andrew
Houpt, Russell
Cairo, Athena
Green, Jeffrey D.
author_sort Van Tongeren, Daryl R.
collection PubMed
description Two experiments examined how exposure to superhero images influences both prosociality and meaning in life. In Experiment 1 (N = 246) exposed individuals to scenes with superhero images or neutral images. Individuals primed with superhero images reported greater helping intentions relative to the control group, which, in turn, were associated with increased meaning in life (indirect effect only; no direct effect). In Experiment 2 (N = 123), individuals exposed to a superhero poster helped an experimenter in a tedious task more than those exposed to a bicycle poster, though no differences were found for meaning in life. These results suggest that subtle activation of superhero stimuli increases prosocial intentions and behavior.
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spelling pubmed-62656612018-12-07 Heroic Helping: The Effects of Priming Superhero Images on Prosociality Van Tongeren, Daryl R. Hibbard, Rachel Edwards, Megan Johnson, Evan Diepholz, Kirstin Newbound, Hanna Shay, Andrew Houpt, Russell Cairo, Athena Green, Jeffrey D. Front Psychol Psychology Two experiments examined how exposure to superhero images influences both prosociality and meaning in life. In Experiment 1 (N = 246) exposed individuals to scenes with superhero images or neutral images. Individuals primed with superhero images reported greater helping intentions relative to the control group, which, in turn, were associated with increased meaning in life (indirect effect only; no direct effect). In Experiment 2 (N = 123), individuals exposed to a superhero poster helped an experimenter in a tedious task more than those exposed to a bicycle poster, though no differences were found for meaning in life. These results suggest that subtle activation of superhero stimuli increases prosocial intentions and behavior. Frontiers Media S.A. 2018-11-23 /pmc/articles/PMC6265661/ /pubmed/30532719 http://dx.doi.org/10.3389/fpsyg.2018.02243 Text en Copyright © 2018 Van Tongeren, Hibbard, Edwards, Johnson, Diepholz, Newbound, Shay, Houpt, Cairo and Green. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Van Tongeren, Daryl R.
Hibbard, Rachel
Edwards, Megan
Johnson, Evan
Diepholz, Kirstin
Newbound, Hanna
Shay, Andrew
Houpt, Russell
Cairo, Athena
Green, Jeffrey D.
Heroic Helping: The Effects of Priming Superhero Images on Prosociality
title Heroic Helping: The Effects of Priming Superhero Images on Prosociality
title_full Heroic Helping: The Effects of Priming Superhero Images on Prosociality
title_fullStr Heroic Helping: The Effects of Priming Superhero Images on Prosociality
title_full_unstemmed Heroic Helping: The Effects of Priming Superhero Images on Prosociality
title_short Heroic Helping: The Effects of Priming Superhero Images on Prosociality
title_sort heroic helping: the effects of priming superhero images on prosociality
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6265661/
https://www.ncbi.nlm.nih.gov/pubmed/30532719
http://dx.doi.org/10.3389/fpsyg.2018.02243
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