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Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling
Background: Nowadays there is a strong debate on the need to introduce mandatory nutritional information on alcoholic beverages labels, and particularly on wine, as a tool to promote more health-conscious drinking patterns in society. In 2018, the European alcoholic beverages industry presented a se...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6265679/ https://www.ncbi.nlm.nih.gov/pubmed/30400373 http://dx.doi.org/10.3390/nu10111667 |
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author | Vecchio, Riccardo Annunziata, Azzurra Mariani, Angela |
author_facet | Vecchio, Riccardo Annunziata, Azzurra Mariani, Angela |
author_sort | Vecchio, Riccardo |
collection | PubMed |
description | Background: Nowadays there is a strong debate on the need to introduce mandatory nutritional information on alcoholic beverages labels, and particularly on wine, as a tool to promote more health-conscious drinking patterns in society. In 2018, the European alcoholic beverages industry presented a self-regulatory proposal, now under assessment by the European Commission. The most critical issue is how to convey nutritional information to consumers, as producers should decide to apply information on label or off-label. Method: The current study measured, through a non-hypothetical, incentive compatible artefactual field experiment, Italian wine consumers (N = 103) preferences for four different formats of wine nutritional labelling, namely: back label with the indication of kcal for glass of wine, with the nutritional panel referred to 100 mL, without nutritional information (but with a link to an external website) and with the indication of key nutrients for glass of wine. Results: Findings reveal that respondents preferred the nutritional panel on the back label, assigning the lowest preference to the less informative wine label (only with a website recall). Furthermore, results show a low level of respondents’ knowledge of wine nutritional properties. Conclusion: Findings, while limited in terms of sample representativeness, seem to support the European Consumer Organisation and the European Alcohol Policy Alliance objection to an off-line label and the advocacy for a traditional and complete on label nutritional information on wine. |
format | Online Article Text |
id | pubmed-6265679 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2018 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-62656792018-12-06 Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling Vecchio, Riccardo Annunziata, Azzurra Mariani, Angela Nutrients Article Background: Nowadays there is a strong debate on the need to introduce mandatory nutritional information on alcoholic beverages labels, and particularly on wine, as a tool to promote more health-conscious drinking patterns in society. In 2018, the European alcoholic beverages industry presented a self-regulatory proposal, now under assessment by the European Commission. The most critical issue is how to convey nutritional information to consumers, as producers should decide to apply information on label or off-label. Method: The current study measured, through a non-hypothetical, incentive compatible artefactual field experiment, Italian wine consumers (N = 103) preferences for four different formats of wine nutritional labelling, namely: back label with the indication of kcal for glass of wine, with the nutritional panel referred to 100 mL, without nutritional information (but with a link to an external website) and with the indication of key nutrients for glass of wine. Results: Findings reveal that respondents preferred the nutritional panel on the back label, assigning the lowest preference to the less informative wine label (only with a website recall). Furthermore, results show a low level of respondents’ knowledge of wine nutritional properties. Conclusion: Findings, while limited in terms of sample representativeness, seem to support the European Consumer Organisation and the European Alcohol Policy Alliance objection to an off-line label and the advocacy for a traditional and complete on label nutritional information on wine. MDPI 2018-11-04 /pmc/articles/PMC6265679/ /pubmed/30400373 http://dx.doi.org/10.3390/nu10111667 Text en © 2018 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Vecchio, Riccardo Annunziata, Azzurra Mariani, Angela Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling |
title | Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling |
title_full | Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling |
title_fullStr | Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling |
title_full_unstemmed | Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling |
title_short | Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling |
title_sort | is more better? insights on consumers’ preferences for nutritional information on wine labelling |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6265679/ https://www.ncbi.nlm.nih.gov/pubmed/30400373 http://dx.doi.org/10.3390/nu10111667 |
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