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Childhood Experiences and Sporting Event Visitors’ Preference for Unhealthy versus Healthy Foods: Priming the Route to Obesity?

To date, there is little knowledge about how experiences in childhood frame adults’ food and drink consumption patterns in the context of attending sporting events as spectators. Therefore, the goal of this study was to explore the childhood memories of adults when they visited sporting events and f...

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Autor principal: Koenigstorfer, Joerg
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6267172/
https://www.ncbi.nlm.nih.gov/pubmed/30400562
http://dx.doi.org/10.3390/nu10111670
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author Koenigstorfer, Joerg
author_facet Koenigstorfer, Joerg
author_sort Koenigstorfer, Joerg
collection PubMed
description To date, there is little knowledge about how experiences in childhood frame adults’ food and drink consumption patterns in the context of attending sporting events as spectators. Therefore, the goal of this study was to explore the childhood memories of adults when they visited sporting events and find out whether and why this particular setting makes individuals indulge in unhealthy food. The study comprises two components: Study 1 and Study 2. In Study 1, 30 individuals recalled their childhood experiences of sport stadium visits at the age of ten years or younger. Inductive coding of the stories revealed that on-site enjoyment is an important factor that may lead to unhealthy food consumption. In Study 2 (n = 240), the effect of enjoyment on the intentions to eat unhealthy versus healthy food at sporting events was tested empirically and contrasted with two other leisure-time activities. The results of the experiment revealed that it is not enjoyment, but the visit to sporting or music events (versus a flea market) that increased the preference for unhealthy versus healthy foods. Implications to decrease (increase) the preference for unhealthy (healthy) food in these particular settings against the background of childhood experiences can be drawn.
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spelling pubmed-62671722018-12-06 Childhood Experiences and Sporting Event Visitors’ Preference for Unhealthy versus Healthy Foods: Priming the Route to Obesity? Koenigstorfer, Joerg Nutrients Article To date, there is little knowledge about how experiences in childhood frame adults’ food and drink consumption patterns in the context of attending sporting events as spectators. Therefore, the goal of this study was to explore the childhood memories of adults when they visited sporting events and find out whether and why this particular setting makes individuals indulge in unhealthy food. The study comprises two components: Study 1 and Study 2. In Study 1, 30 individuals recalled their childhood experiences of sport stadium visits at the age of ten years or younger. Inductive coding of the stories revealed that on-site enjoyment is an important factor that may lead to unhealthy food consumption. In Study 2 (n = 240), the effect of enjoyment on the intentions to eat unhealthy versus healthy food at sporting events was tested empirically and contrasted with two other leisure-time activities. The results of the experiment revealed that it is not enjoyment, but the visit to sporting or music events (versus a flea market) that increased the preference for unhealthy versus healthy foods. Implications to decrease (increase) the preference for unhealthy (healthy) food in these particular settings against the background of childhood experiences can be drawn. MDPI 2018-11-05 /pmc/articles/PMC6267172/ /pubmed/30400562 http://dx.doi.org/10.3390/nu10111670 Text en © 2018 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Koenigstorfer, Joerg
Childhood Experiences and Sporting Event Visitors’ Preference for Unhealthy versus Healthy Foods: Priming the Route to Obesity?
title Childhood Experiences and Sporting Event Visitors’ Preference for Unhealthy versus Healthy Foods: Priming the Route to Obesity?
title_full Childhood Experiences and Sporting Event Visitors’ Preference for Unhealthy versus Healthy Foods: Priming the Route to Obesity?
title_fullStr Childhood Experiences and Sporting Event Visitors’ Preference for Unhealthy versus Healthy Foods: Priming the Route to Obesity?
title_full_unstemmed Childhood Experiences and Sporting Event Visitors’ Preference for Unhealthy versus Healthy Foods: Priming the Route to Obesity?
title_short Childhood Experiences and Sporting Event Visitors’ Preference for Unhealthy versus Healthy Foods: Priming the Route to Obesity?
title_sort childhood experiences and sporting event visitors’ preference for unhealthy versus healthy foods: priming the route to obesity?
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6267172/
https://www.ncbi.nlm.nih.gov/pubmed/30400562
http://dx.doi.org/10.3390/nu10111670
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