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Understanding the Motivation to Write Reviews for Mobile Apps among German Users: Testing the Expanded Theory of Planned Behavior Using a Structural Equation Modeling Approach
Online reviews can make or break a mobile app. Various studies have shown that reviews, especially when their valence is primarily positive, can contribute to the survival of a particular app in a stiffly competitive market. Hence, it is in the best interest of app developers to gain insights into t...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6267641/ https://www.ncbi.nlm.nih.gov/pubmed/30547081 http://dx.doi.org/10.1007/s41347-018-0063-5 |