Ranking Factors Affecting the Attraction of Foreign Medical Tourists in Hospitals Affiliated to Mashhad University of Medical Sciences Based on Marketing Mix Model

BACKGROUND: This study was designed to rank factors affecting attraction of foreign medical tourists based on marketing mix model. METHODS: In this descriptive study, data were collected through a questionnaire. Foreign patients, hospitalized from Jan 2015 to Sep 2016 in all hospitals of Mashhad wer...

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Detalles Bibliográficos
Autores principales: AZIMI, Reza, MAHMOUDI, Ghahraman, ESMAEILI, Habib-Allah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Tehran University of Medical Sciences 2018
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6277722/
https://www.ncbi.nlm.nih.gov/pubmed/30524991

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