Formulating productive marketing communications strategy: a major health system’s experience

BACKGROUND: Healthcare establishments serve as key community resources, bringing into locales a wealth of resources aimed at enhancing and improving health and wellness. Without effective communications, current and prospective patients will remain unaware of available offerings, foiling opportuniti...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293486/
https://www.ncbi.nlm.nih.gov/pubmed/30545343
http://dx.doi.org/10.1186/s12913-018-3676-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293486/
https://www.ncbi.nlm.nih.gov/pubmed/30545343
http://dx.doi.org/10.1186/s12913-018-3676-7

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