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Formulating productive marketing communications strategy: a major health system’s experience
BACKGROUND: Healthcare establishments serve as key community resources, bringing into locales a wealth of resources aimed at enhancing and improving health and wellness. Without effective communications, current and prospective patients will remain unaware of available offerings, foiling opportuniti...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293486/ https://www.ncbi.nlm.nih.gov/pubmed/30545343 http://dx.doi.org/10.1186/s12913-018-3676-7 |