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Morally Reframed Arguments Can Affect Support for Political Candidates
Moral reframing involves crafting persuasive arguments that appeal to the targets’ moral values but argue in favor of something they would typically oppose. Applying this technique to one of the most politically polarizing events—political campaigns—we hypothesized that messages criticizing one’s pr...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6295651/ https://www.ncbi.nlm.nih.gov/pubmed/30595808 http://dx.doi.org/10.1177/1948550617729408 |