Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications

We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a...

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Detalles Bibliográficos
Autores principales: Guidry, Jeanine P.D., Carlyle, Kellie E., LaRose, Jessica G., Perrin, Paul, Messner, Marcus, Ryan, Mark
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2019
Materias:
Research Letter
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6302587/
https://www.ncbi.nlm.nih.gov/pubmed/30561302
http://dx.doi.org/10.3201/eid2501.180824
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author Guidry, Jeanine P.D.
Carlyle, Kellie E.
LaRose, Jessica G.
Perrin, Paul
Messner, Marcus
Ryan, Mark
author_facet Guidry, Jeanine P.D.
Carlyle, Kellie E.
LaRose, Jessica G.
Perrin, Paul
Messner, Marcus
Ryan, Mark
author_sort Guidry, Jeanine P.D.
collection PubMed
description We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.
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spelling pubmed-63025872019-01-01 Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications Guidry, Jeanine P.D. Carlyle, Kellie E. LaRose, Jessica G. Perrin, Paul Messner, Marcus Ryan, Mark Emerg Infect Dis Research Letter We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available. Centers for Disease Control and Prevention 2019-01 /pmc/articles/PMC6302587/ /pubmed/30561302 http://dx.doi.org/10.3201/eid2501.180824 Text en https://creativecommons.org/licenses/by/4.0/This is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited.
spellingShingle Research Letter
Guidry, Jeanine P.D.
Carlyle, Kellie E.
LaRose, Jessica G.
Perrin, Paul
Messner, Marcus
Ryan, Mark
Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
title Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
title_full Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
title_fullStr Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
title_full_unstemmed Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
title_short Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
title_sort using the health belief model to analyze instagram posts about zika for public health communications
topic Research Letter
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6302587/
https://www.ncbi.nlm.nih.gov/pubmed/30561302
http://dx.doi.org/10.3201/eid2501.180824
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