Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin

BACKGROUND: The popularity and reach of social media make it an ideal delivery platform for interventions targeting health behaviors, such as physical inactivity. Research has identified a dose-response relationship whereby greater engagement and exposure are positively associated with intervention...

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Detalles Bibliográficos
Autores principales: Edney, Sarah, Bogomolova, Svetlana, Ryan, Jillian, Olds, Tim, Sanders, Ilea, Maher, Carol
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6305879/
https://www.ncbi.nlm.nih.gov/pubmed/30530449
http://dx.doi.org/10.2196/10911

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6305879/
https://www.ncbi.nlm.nih.gov/pubmed/30530449
http://dx.doi.org/10.2196/10911

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