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Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin
BACKGROUND: The popularity and reach of social media make it an ideal delivery platform for interventions targeting health behaviors, such as physical inactivity. Research has identified a dose-response relationship whereby greater engagement and exposure are positively associated with intervention...
Autores principales: | Edney, Sarah, Bogomolova, Svetlana, Ryan, Jillian, Olds, Tim, Sanders, Ilea, Maher, Carol |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
JMIR Publications
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6305879/ https://www.ncbi.nlm.nih.gov/pubmed/30530449 http://dx.doi.org/10.2196/10911 |
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