A dynamic discount pricing strategy for viral marketing

Viral marketing has been one of the main marketing modes. However, theoretical study of viral marketing is still lacking. This paper focuses on the problem of developing a cost-effective dynamic discount pricing strategy for a viral marketing campaign. First, based on a novel word-of-mouth propagati...

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Detalles Bibliográficos
Autores principales: Zhong, Xiang, Zhao, Juan, Yang, Lu-Xing, Yang, Xiaofan, Wu, Yingbo, Tang, Yuan Yan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2018
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6310252/
https://www.ncbi.nlm.nih.gov/pubmed/30592727
http://dx.doi.org/10.1371/journal.pone.0208738

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6310252/
https://www.ncbi.nlm.nih.gov/pubmed/30592727
http://dx.doi.org/10.1371/journal.pone.0208738

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