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The feeling of throwing good money after bad: The role of affective reaction in the sunk-cost fallacy
Continuing investing in a failing plan (i.e., the sunk-cost fallacy) is a common error that people are inclined to make when making decisions. It is impossible to get resources back that already have been invested. Hence, economic theory implies that decision makers’ decisions should only be guided...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6324799/ https://www.ncbi.nlm.nih.gov/pubmed/30620741 http://dx.doi.org/10.1371/journal.pone.0209900 |