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B’more Healthy Corner Stores for Moms and Kids: Identifying Optimal Behavioral Economic Strategies to Increase WIC Redemptions in Small Urban Corner Stores

Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) redemption rates have been declining in many low-income urban settings, potentially related to aspects of the food environment. B’more Healthy Corner Stores for Moms and Kids was a feasibility trial in Baltimore City that...

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Autores principales: Wensel, Caroline R., Trude, Angela C.B., Poirier, Lisa, Alghamdi, Riyad, Trujillo, Antonio, Anderson Steeves, Elizabeth, Paige, David, Gittelsohn, Joel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6339089/
https://www.ncbi.nlm.nih.gov/pubmed/30591654
http://dx.doi.org/10.3390/ijerph16010064
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author Wensel, Caroline R.
Trude, Angela C.B.
Poirier, Lisa
Alghamdi, Riyad
Trujillo, Antonio
Anderson Steeves, Elizabeth
Paige, David
Gittelsohn, Joel
author_facet Wensel, Caroline R.
Trude, Angela C.B.
Poirier, Lisa
Alghamdi, Riyad
Trujillo, Antonio
Anderson Steeves, Elizabeth
Paige, David
Gittelsohn, Joel
author_sort Wensel, Caroline R.
collection PubMed
description Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) redemption rates have been declining in many low-income urban settings, potentially related to aspects of the food environment. B’more Healthy Corner Stores for Moms and Kids was a feasibility trial in Baltimore City that aimed to test multiple behavioral economic (BE) strategies in 10 corner stores (intervention = eight stores, comparison = two stores), to evaluate their influence on the stocking and redemptions of WIC foods. Tested strategies included in-person storeowner training, point of purchase promotion, product placement, and grouping of products in a display. All four strategies were feasible and implemented with high reach, dose delivered, and fidelity. Additionally, text messaging was found to be an acceptable form of intervention reinforcement for storeowners. Analyses to assess change in stocking of WIC foods, total sales of WIC foods, and sales of WIC foods to WIC clients, revealed consistent positive changes after implementation of the store owner training strategy, while changes after the implementation of other strategies were mixed. Furthermore, WIC food sales to WIC clients significantly increased after the simultaneous implementation of two strategies, compared to one (p > 0.05). Results suggest that store owner training was the most influential strategy and that the implementation of more BE strategies does not necessarily lead to proportional increases in stocking and sales. Selected BE strategies appear to be an effective way of increasing stocking and sales of WIC foods in small urban food stores.
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spelling pubmed-63390892019-01-23 B’more Healthy Corner Stores for Moms and Kids: Identifying Optimal Behavioral Economic Strategies to Increase WIC Redemptions in Small Urban Corner Stores Wensel, Caroline R. Trude, Angela C.B. Poirier, Lisa Alghamdi, Riyad Trujillo, Antonio Anderson Steeves, Elizabeth Paige, David Gittelsohn, Joel Int J Environ Res Public Health Article Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) redemption rates have been declining in many low-income urban settings, potentially related to aspects of the food environment. B’more Healthy Corner Stores for Moms and Kids was a feasibility trial in Baltimore City that aimed to test multiple behavioral economic (BE) strategies in 10 corner stores (intervention = eight stores, comparison = two stores), to evaluate their influence on the stocking and redemptions of WIC foods. Tested strategies included in-person storeowner training, point of purchase promotion, product placement, and grouping of products in a display. All four strategies were feasible and implemented with high reach, dose delivered, and fidelity. Additionally, text messaging was found to be an acceptable form of intervention reinforcement for storeowners. Analyses to assess change in stocking of WIC foods, total sales of WIC foods, and sales of WIC foods to WIC clients, revealed consistent positive changes after implementation of the store owner training strategy, while changes after the implementation of other strategies were mixed. Furthermore, WIC food sales to WIC clients significantly increased after the simultaneous implementation of two strategies, compared to one (p > 0.05). Results suggest that store owner training was the most influential strategy and that the implementation of more BE strategies does not necessarily lead to proportional increases in stocking and sales. Selected BE strategies appear to be an effective way of increasing stocking and sales of WIC foods in small urban food stores. MDPI 2018-12-27 2019-01 /pmc/articles/PMC6339089/ /pubmed/30591654 http://dx.doi.org/10.3390/ijerph16010064 Text en © 2018 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Wensel, Caroline R.
Trude, Angela C.B.
Poirier, Lisa
Alghamdi, Riyad
Trujillo, Antonio
Anderson Steeves, Elizabeth
Paige, David
Gittelsohn, Joel
B’more Healthy Corner Stores for Moms and Kids: Identifying Optimal Behavioral Economic Strategies to Increase WIC Redemptions in Small Urban Corner Stores
title B’more Healthy Corner Stores for Moms and Kids: Identifying Optimal Behavioral Economic Strategies to Increase WIC Redemptions in Small Urban Corner Stores
title_full B’more Healthy Corner Stores for Moms and Kids: Identifying Optimal Behavioral Economic Strategies to Increase WIC Redemptions in Small Urban Corner Stores
title_fullStr B’more Healthy Corner Stores for Moms and Kids: Identifying Optimal Behavioral Economic Strategies to Increase WIC Redemptions in Small Urban Corner Stores
title_full_unstemmed B’more Healthy Corner Stores for Moms and Kids: Identifying Optimal Behavioral Economic Strategies to Increase WIC Redemptions in Small Urban Corner Stores
title_short B’more Healthy Corner Stores for Moms and Kids: Identifying Optimal Behavioral Economic Strategies to Increase WIC Redemptions in Small Urban Corner Stores
title_sort b’more healthy corner stores for moms and kids: identifying optimal behavioral economic strategies to increase wic redemptions in small urban corner stores
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6339089/
https://www.ncbi.nlm.nih.gov/pubmed/30591654
http://dx.doi.org/10.3390/ijerph16010064
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