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A pricing model for group buying based on network effects
Group buying (GB) is a popular business model in e-commerce. With the rise of online social media, the positive network effect of buying with others is more important than price discount for consumers to choose GB. However, the negative network effect of GB is also significant for some consumers. In...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6345429/ https://www.ncbi.nlm.nih.gov/pubmed/30677089 http://dx.doi.org/10.1371/journal.pone.0211109 |