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Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario

Many carbon reduction policies have been implemented to reduce carbon dioxide in the manufacturing process of products. However, many products emit more carbon dioxide in the consumption process. From the consumer’s utility perspective, this paper firstly analyses the manufacturing and marketing mod...

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Detalles Bibliográficos
Autores principales: Zhang, Yuxiang, Tan, Deqing, Liu, Zhi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6352153/
https://www.ncbi.nlm.nih.gov/pubmed/30654574
http://dx.doi.org/10.3390/ijerph16020251
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author Zhang, Yuxiang
Tan, Deqing
Liu, Zhi
author_facet Zhang, Yuxiang
Tan, Deqing
Liu, Zhi
author_sort Zhang, Yuxiang
collection PubMed
description Many carbon reduction policies have been implemented to reduce carbon dioxide in the manufacturing process of products. However, many products emit more carbon dioxide in the consumption process. From the consumer’s utility perspective, this paper firstly analyses the manufacturing and marketing model selection decisions of a monopoly manufacturer under the mixed carbon policy, and then a win-win result that can encourage the manufacturer to choose the marketing model with lower carbon emissions while at the same time obtaining the optimal profit is discussed. The results show that the production activity will proceed only when the carbon trading price is lower than a certain threshold. When the carbon trading price is lower than a certain threshold, leasing represents the manufacturer’s optimal marketing model. When the carbon trading price is higher than the threshold, selling represents the manufacturer’s optimal marketing model. For the carbon cap Q, there are equilibrium intervals in which the government can achieve the aim of controlling carbon emissions, while not overly affecting the manufacturer’s enthusiasm for production. For the carbon trading price and the carbon tax rate, there are two different intervals in which leasing gains more profit for the manufacturer while emitting lower carbon emissions.
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spelling pubmed-63521532019-02-01 Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario Zhang, Yuxiang Tan, Deqing Liu, Zhi Int J Environ Res Public Health Article Many carbon reduction policies have been implemented to reduce carbon dioxide in the manufacturing process of products. However, many products emit more carbon dioxide in the consumption process. From the consumer’s utility perspective, this paper firstly analyses the manufacturing and marketing model selection decisions of a monopoly manufacturer under the mixed carbon policy, and then a win-win result that can encourage the manufacturer to choose the marketing model with lower carbon emissions while at the same time obtaining the optimal profit is discussed. The results show that the production activity will proceed only when the carbon trading price is lower than a certain threshold. When the carbon trading price is lower than a certain threshold, leasing represents the manufacturer’s optimal marketing model. When the carbon trading price is higher than the threshold, selling represents the manufacturer’s optimal marketing model. For the carbon cap Q, there are equilibrium intervals in which the government can achieve the aim of controlling carbon emissions, while not overly affecting the manufacturer’s enthusiasm for production. For the carbon trading price and the carbon tax rate, there are two different intervals in which leasing gains more profit for the manufacturer while emitting lower carbon emissions. MDPI 2019-01-16 2019-01 /pmc/articles/PMC6352153/ /pubmed/30654574 http://dx.doi.org/10.3390/ijerph16020251 Text en © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Zhang, Yuxiang
Tan, Deqing
Liu, Zhi
Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario
title Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario
title_full Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario
title_fullStr Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario
title_full_unstemmed Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario
title_short Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario
title_sort leasing or selling? durable goods manufacturer marketing model selection under a mixed carbon trading-and-tax policy scenario
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6352153/
https://www.ncbi.nlm.nih.gov/pubmed/30654574
http://dx.doi.org/10.3390/ijerph16020251
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