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Assessing the Impact of a Social Marketing Campaign on Program Outcomes for Users of an Internet-Based Testing Service for Sexually Transmitted and Blood-Borne Infections: Observational Study

BACKGROUND: While social marketing (SM) campaigns can be effective in increasing testing for sexually transmitted and blood-borne infections (STBBIs), they are seldom rigorously evaluated and often rely on process measures (eg, Web-based ad click-throughs). With Web-based campaigns for internet-base...

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Detalles Bibliográficos
Autores principales:	Gilbert, Mark, Salway, Travis, Haag, Devon, Kwag, Michael, Edward, Joshua, Bondyra, Mark, Cox, Joseph, Hart, Trevor A, Grace, Daniel, Grennan, Troy, Ogilvie, Gina, Shoveller, Jean
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2019
Materias:	Short Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6360387/ https://www.ncbi.nlm.nih.gov/pubmed/30664456 http://dx.doi.org/10.2196/11291

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