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Scale matters: risk perception, return expectations, and investment propensity under different scalings
With a novel experimental design we investigate whether risk perception, return expectations, and investment propensity are influenced by the scale of the vertical axis in charts. We explore this for two presentation formats, namely return charts and price charts, where we depict low- and high-volat...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6373342/ https://www.ncbi.nlm.nih.gov/pubmed/30828259 http://dx.doi.org/10.1007/s10683-018-09598-4 |