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An assessment of fluoride related posts on Instagram

Background: Social media is a driving force in the sharing of information. The purpose of this study is to describe fluoride related content on Instagram, a popular social media platform. Methods: Content categories were created and coded to better describe the nature of the posts.Data collection oc...

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Autores principales: Basch, Corey H., Milano, Nicole, Hillyer, Grace C.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Tabriz University of Medical Sciences 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6377697/
https://www.ncbi.nlm.nih.gov/pubmed/30788272
http://dx.doi.org/10.15171/hpp.2019.11
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author Basch, Corey H.
Milano, Nicole
Hillyer, Grace C.
author_facet Basch, Corey H.
Milano, Nicole
Hillyer, Grace C.
author_sort Basch, Corey H.
collection PubMed
description Background: Social media is a driving force in the sharing of information. The purpose of this study is to describe fluoride related content on Instagram, a popular social media platform. Methods: Content categories were created and coded to better describe the nature of the posts.Data collection occurred in three sessions, two months apart. Only relevant posts that included images and had text written in the English language were included. Results: The most common topics were conspiracy theory, contained in 37.3% of posts, followed by dangers of fluoride to health (30.3%) and benefits of fluoride to teeth (28.7%). Of the posts reviewed, 96/300 (32.0%) contained pro-fluoride content while 139/300 (63.0%) posts featured anti-fluoride content. Content varied significantly between pro- and anti-fluoride posts. Conclusion: Our review of Instagram posts revealed that there were approximately 300 posts focused on fluoride related content. Of these posts, there was a higher number of anti-fluoride related content compared to pro-fluoride related content. With accessibility comes the potential for misinformation. Future efforts from medical providers need to focus on educating consumers about reliable sources for health information on the internet.
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spelling pubmed-63776972019-02-20 An assessment of fluoride related posts on Instagram Basch, Corey H. Milano, Nicole Hillyer, Grace C. Health Promot Perspect Short Communication Background: Social media is a driving force in the sharing of information. The purpose of this study is to describe fluoride related content on Instagram, a popular social media platform. Methods: Content categories were created and coded to better describe the nature of the posts.Data collection occurred in three sessions, two months apart. Only relevant posts that included images and had text written in the English language were included. Results: The most common topics were conspiracy theory, contained in 37.3% of posts, followed by dangers of fluoride to health (30.3%) and benefits of fluoride to teeth (28.7%). Of the posts reviewed, 96/300 (32.0%) contained pro-fluoride content while 139/300 (63.0%) posts featured anti-fluoride content. Content varied significantly between pro- and anti-fluoride posts. Conclusion: Our review of Instagram posts revealed that there were approximately 300 posts focused on fluoride related content. Of these posts, there was a higher number of anti-fluoride related content compared to pro-fluoride related content. With accessibility comes the potential for misinformation. Future efforts from medical providers need to focus on educating consumers about reliable sources for health information on the internet. Tabriz University of Medical Sciences 2019-01-23 /pmc/articles/PMC6377697/ /pubmed/30788272 http://dx.doi.org/10.15171/hpp.2019.11 Text en © 2019 The Author(s). http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Short Communication
Basch, Corey H.
Milano, Nicole
Hillyer, Grace C.
An assessment of fluoride related posts on Instagram
title An assessment of fluoride related posts on Instagram
title_full An assessment of fluoride related posts on Instagram
title_fullStr An assessment of fluoride related posts on Instagram
title_full_unstemmed An assessment of fluoride related posts on Instagram
title_short An assessment of fluoride related posts on Instagram
title_sort assessment of fluoride related posts on instagram
topic Short Communication
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6377697/
https://www.ncbi.nlm.nih.gov/pubmed/30788272
http://dx.doi.org/10.15171/hpp.2019.11
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