Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public

Purpose: To explore the role of Facebook advertisement in disseminating first-episode psychosis knowledge to the Chinese-speaking general public. Methods: A Facebook advertisement, linked to an external YouTube education video on first-episode psychosis, was displayed for 48 h. Metrics such as numbe...

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Detalles Bibliográficos
Autor principal: Woo, Benjamin K.P.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Mary Ann Liebert, Inc., publishers 2019
Materias:
Short Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6379044/
https://www.ncbi.nlm.nih.gov/pubmed/30783633
http://dx.doi.org/10.1089/heq.2018.0087
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author Woo, Benjamin K.P.
author_facet Woo, Benjamin K.P.
author_sort Woo, Benjamin K.P.
collection PubMed
description Purpose: To explore the role of Facebook advertisement in disseminating first-episode psychosis knowledge to the Chinese-speaking general public. Methods: A Facebook advertisement, linked to an external YouTube education video on first-episode psychosis, was displayed for 48 h. Metrics such as number of unique individuals reached, the number of engagements, the engagement rate (engagements/reaches), and the cost per post engagement were recorded. Data were analyzed using descriptive statistics. Results: Facebook advertisement reached a total of 252 unique viewers and prompted 66 post engagements. Conclusion: Facebook advertisement was able to target younger Chinese-speaking individuals at risk of developing early psychosis.
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spelling pubmed-63790442019-02-19 Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public Woo, Benjamin K.P. Health Equity Short Report Purpose: To explore the role of Facebook advertisement in disseminating first-episode psychosis knowledge to the Chinese-speaking general public. Methods: A Facebook advertisement, linked to an external YouTube education video on first-episode psychosis, was displayed for 48 h. Metrics such as number of unique individuals reached, the number of engagements, the engagement rate (engagements/reaches), and the cost per post engagement were recorded. Data were analyzed using descriptive statistics. Results: Facebook advertisement reached a total of 252 unique viewers and prompted 66 post engagements. Conclusion: Facebook advertisement was able to target younger Chinese-speaking individuals at risk of developing early psychosis. Mary Ann Liebert, Inc., publishers 2019-02-13 /pmc/articles/PMC6379044/ /pubmed/30783633 http://dx.doi.org/10.1089/heq.2018.0087 Text en © Benjamin K.P. Woo 2018; Published by Mary Ann Liebert, Inc. This Open Access article is distributed under the terms of the Creative Commons License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Short Report
Woo, Benjamin K.P.
Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public
title Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public
title_full Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public
title_fullStr Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public
title_full_unstemmed Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public
title_short Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public
title_sort facebook advertising for disseminating early psychosis education to the chinese-speaking general public
topic Short Report
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6379044/
https://www.ncbi.nlm.nih.gov/pubmed/30783633
http://dx.doi.org/10.1089/heq.2018.0087
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