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Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation

This paper investigates the impact of media campaign on the prevention and spread of Lassa fever in Ebonyi state. 354 respondents were randomly selected from six rural communities in the state as study sample, while structured questionnaires were used for collecting data. SPSS version 20.0 was used...

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Detalles Bibliográficos
Autor principal: Wogu, Joseph Oluchukwu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PAGEPress Publications, Pavia, Italy 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6379693/
https://www.ncbi.nlm.nih.gov/pubmed/30854180
http://dx.doi.org/10.4081/jphia.2018.882
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author Wogu, Joseph Oluchukwu
author_facet Wogu, Joseph Oluchukwu
author_sort Wogu, Joseph Oluchukwu
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description This paper investigates the impact of media campaign on the prevention and spread of Lassa fever in Ebonyi state. 354 respondents were randomly selected from six rural communities in the state as study sample, while structured questionnaires were used for collecting data. SPSS version 20.0 was used to analyze the data. Results of analysis reveal that the media campaign has rural reach but has little or no impact. The results also reveal that the campaign failed to create appropriate awareness of the disease, its preventive/curative health behaviors. It further reveals that there are no health behavior modifications among the people because of the campaign. Therefore, this paper recommends the modification of media contents to incorporate the required preventive/curative health behaviors. Secondly, mandatory mass media awareness campaign and jingles in every news hour is recommended.
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spelling pubmed-63796932019-03-08 Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation Wogu, Joseph Oluchukwu J Public Health Afr Article This paper investigates the impact of media campaign on the prevention and spread of Lassa fever in Ebonyi state. 354 respondents were randomly selected from six rural communities in the state as study sample, while structured questionnaires were used for collecting data. SPSS version 20.0 was used to analyze the data. Results of analysis reveal that the media campaign has rural reach but has little or no impact. The results also reveal that the campaign failed to create appropriate awareness of the disease, its preventive/curative health behaviors. It further reveals that there are no health behavior modifications among the people because of the campaign. Therefore, this paper recommends the modification of media contents to incorporate the required preventive/curative health behaviors. Secondly, mandatory mass media awareness campaign and jingles in every news hour is recommended. PAGEPress Publications, Pavia, Italy 2018-12-21 /pmc/articles/PMC6379693/ /pubmed/30854180 http://dx.doi.org/10.4081/jphia.2018.882 Text en ©Copyright J.O. Wogu, 2018 http://creativecommons.org/licenses/by-nc/4.0/ This work is licensed under a Creative Commons Attribution NonCommercial 4.0 License (CC BY-NC 4.0).
spellingShingle Article
Wogu, Joseph Oluchukwu
Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation
title Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation
title_full Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation
title_fullStr Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation
title_full_unstemmed Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation
title_short Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation
title_sort mass media awareness campaign and the prevention of the spread of lassa fever in the rural communities of ebonyi state, nigeria: impact evaluation
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6379693/
https://www.ncbi.nlm.nih.gov/pubmed/30854180
http://dx.doi.org/10.4081/jphia.2018.882
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