Communicating antimicrobial resistance and stewardship in the national press: Lessons from sepsis awareness campaigns

• Antimicrobial resistance (AMR) and sepsis have been the subject of increasing media focus. • Reporting of these issues in UK newspapers contains potentially conflicting messages about antibiotic use. • Articles about sepsis frequently document its impact using personal narratives that rarely feature in articles about AMR. • Few articles balance messages about early antibiotic treatment in sepsis with the need to reduce unnecessary prescribing. • Integrating.. media discourses about AMR and sepsis may help improve public understandings about the importance of antimicrobial stewardship.