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Testing the decoy effect to increase interest in colorectal cancer screening

Literature on consumer choice has demonstrated that the inclusion of an inferior alternative choice (decoy) can increase interest in a target product or action. In two online studies, we tested the impact of decoys on the probability of previous non-intenders to have a screening test which could sig...

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Detalles Bibliográficos
Autores principales:	Stoffel, Sandro Tiziano, Yang, Jiahong, Vlaev, Ivo, von Wagner, Christian
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2019
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6435152/ https://www.ncbi.nlm.nih.gov/pubmed/30913209 http://dx.doi.org/10.1371/journal.pone.0213668

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