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Designing Trustworthy Product Recommendation Virtual Agents Operating Positive Emotion and Having Copious Amount of Knowledge

Anthropomorphic agents used in online-shopping need to be trusted by users so that users feel comfortable buying products. In this paper, we propose a model for designing trustworthy agents by assuming two factors of trust, that is, emotion and knowledgeableness perceived. Our hypothesis is that whe...

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Detalles Bibliográficos
Autores principales: Matsui, Tetsuya, Yamada, Seiji
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6454119/
https://www.ncbi.nlm.nih.gov/pubmed/31001168
http://dx.doi.org/10.3389/fpsyg.2019.00675

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