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The value of leading customers in a crowdfunding-based marketing pattern

Crowdfunding is gradually becoming a modern marketing pattern. By noting that the success of crowdfunding depends on network externalities, our research aims to utilize these network externalities to provide an applicable referral mechanism in a crowdfunding-based marketing pattern. In the context o...

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Detalles Bibliográficos
Autores principales: Zhao, Jingjing, Li, Yongli, Ding, Yunlong, Liu, Chao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6464345/
https://www.ncbi.nlm.nih.gov/pubmed/30986225
http://dx.doi.org/10.1371/journal.pone.0215323