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Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing
Coffee is popular worldwide and consumption is increasing, particularly in non-traditional markets. There is evidence that coffee consumption may have beneficial health effects. Consumers’ beliefs in the health benefits of coffee are unclear. The study aimed at analyzing consumers’ perceptions of co...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6471209/ https://www.ncbi.nlm.nih.gov/pubmed/30889887 http://dx.doi.org/10.3390/nu11030653 |
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author | Samoggia, Antonella Riedel, Bettina |
author_facet | Samoggia, Antonella Riedel, Bettina |
author_sort | Samoggia, Antonella |
collection | PubMed |
description | Coffee is popular worldwide and consumption is increasing, particularly in non-traditional markets. There is evidence that coffee consumption may have beneficial health effects. Consumers’ beliefs in the health benefits of coffee are unclear. The study aimed at analyzing consumers’ perceptions of coffee health benefits, consumption and purchasing motives of coffee consumers with positive perceptions of coffee health benefits, and willingness to pay for coffee with associated health claims. Data were collected through a face-to-face survey with consumers, resulting in a convenience sample of 250 questionnaires valid for data elaboration. Results were elaborated with factor analysis and logistic regression analysis. Findings revealed that a relevant minority of consumers believed that coffee could have positive health effects. The consumer with a positive perception of coffee health benefits is mostly male, young, works, is familiar with non-espresso-based coffee, consumes a limited amount of coffee (generally not for breakfast and often in social settings), and buys coffee at retail outlets. Consumers drink coffee for its energetic and therapeutic effects. Coffee consumption is still price-driven, but consumers are interested in purchasing coffee with associated health claims. There is the opportunity to improve the perception of coffee health benefits in consumers’ minds. |
format | Online Article Text |
id | pubmed-6471209 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2019 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-64712092019-04-25 Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing Samoggia, Antonella Riedel, Bettina Nutrients Article Coffee is popular worldwide and consumption is increasing, particularly in non-traditional markets. There is evidence that coffee consumption may have beneficial health effects. Consumers’ beliefs in the health benefits of coffee are unclear. The study aimed at analyzing consumers’ perceptions of coffee health benefits, consumption and purchasing motives of coffee consumers with positive perceptions of coffee health benefits, and willingness to pay for coffee with associated health claims. Data were collected through a face-to-face survey with consumers, resulting in a convenience sample of 250 questionnaires valid for data elaboration. Results were elaborated with factor analysis and logistic regression analysis. Findings revealed that a relevant minority of consumers believed that coffee could have positive health effects. The consumer with a positive perception of coffee health benefits is mostly male, young, works, is familiar with non-espresso-based coffee, consumes a limited amount of coffee (generally not for breakfast and often in social settings), and buys coffee at retail outlets. Consumers drink coffee for its energetic and therapeutic effects. Coffee consumption is still price-driven, but consumers are interested in purchasing coffee with associated health claims. There is the opportunity to improve the perception of coffee health benefits in consumers’ minds. MDPI 2019-03-18 /pmc/articles/PMC6471209/ /pubmed/30889887 http://dx.doi.org/10.3390/nu11030653 Text en © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Samoggia, Antonella Riedel, Bettina Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing |
title | Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing |
title_full | Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing |
title_fullStr | Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing |
title_full_unstemmed | Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing |
title_short | Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing |
title_sort | consumers’ perceptions of coffee health benefits and motives for coffee consumption and purchasing |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6471209/ https://www.ncbi.nlm.nih.gov/pubmed/30889887 http://dx.doi.org/10.3390/nu11030653 |
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